Website refreshes

For sites that work badly, look tired, or both.

Refresh service

When the current site looks dated, slow, and quietly expensive to ignore.

A website refresh is usually the sensible move when the business already has something online, but it is scruffy on phones, hard to trust, or arranged in the sort of order that makes customers work far harder than they should to give you money.

Ask about a refresh See examples
  • For older sites that look tired, awkward, or hard to use on phones
  • Best when the business is sound but the website is letting the side down
  • Cleaner structure, clearer wording, and a more obvious route to enquiry

Signs it needs sorting

When a refresh makes sense

  • The site looks dated, awkward, or just a bit dodgy
  • People keep ringing to ask questions that should be on the homepage
  • Half the layout falls off the edge of the screen on a mobile phone
  • The business changed ages ago and the website never got the memo

What refresh work usually fixes

The visible improvements

  • Cleaner structure and less chaotic page order
  • Better mobile usability and fewer pinch-and-squint moments
  • Sharper wording, clearer service explanations, and stronger contact flow
  • Small page additions where the scope actually justifies them

Refresh or rebuild?

Keep the good bones

If the bones are still usable, a refresh is cheaper and quicker. If the thing is held together by old plugins, mystery pages, and pure denial, starting from scratch is the saner option. Either way, let's not keep a bad site alive out of sentiment.

Usually best package

Where it usually lands

Most refresh work lands in Standard (£149–£399) or Growth (£399–£699). It depends on how many pages need sorting and whether the structure just needs a tidy-up or a more obvious rethink.

Still not in the base price

Still chunky work

  • Full ecommerce rebuilds
  • Custom booking systems and app-style features
  • Huge content migrations that have clearly gone feral
  • Unlimited rounds of while-we're-here changes

What a good refresh should feel like

Better within seconds

  • Faster to understand
  • Easier to use on phones
  • More trustworthy within a few seconds
  • Less likely to make a brilliant business look half-arsed online.

Public proof

The examples page shows public sites with stronger structure, cleaner layouts, and much less “built this in a panic” energy. Different visual tones, same basic job: make the business look worth bothering with.

Can you refresh a site without making it look generic?

Yes. The whole point is to improve the clarity and customer route without sanding the personality off. A refresh should make the site look more competent, not more beige.

What if the current site is beyond saving?

Then it wants treating as a new build rather than pretending a quick tidy-up will rescue it. The small business websites route is the cleaner option in that case.

Do I need loads of new copy first?

Not necessarily. A lot of refresh work is about reordering what is already there, tightening the wording, and cutting the bits that have been cluttering the place up for years.

Right then

If the site still technically exists but is not exactly pulling its weight, use the enquiry form. If you want the proof first, the examples and FAQ are there without any fake miracle stories attached.